Cyber campaigns and strategic outcomes

Strategic communication and anti-smoking campaigns

Worldwide consumer education programs, often fear-based, designed to convince young people to stop cigarette smoking have had mixed success. This paper reviews literature on the effectiveness of anti-smoking campaigns directed at young people and presents findings from research that examined the attitudes of 234 university students towards such campaigns. The research findings, and approaches t...

Election campaigns, agenda setting and electoral outcomes

Framing effects and bounded rationality imply that election campaigns may be an important determinant of election outcomes. This paper uses a two-party setting and simple game theoretic models to analyse the strategic interaction between the parties’ campaign decisions. Alternations of power emerge naturally, even if both electoral preferences and party positions

THE CYBER ESPIONAGE BLUEPRINT: Understanding Commonalities In Targeted Malware Campaigns

Strategic Communication for Supporting Cyber-Security

The purpose of this paper is to outline a methodology for figuring out what types of information shall be shared via strategic level communication to support cyber-security. With this methodology the key development issues required to create relevant strategic messages can be sorted out. The paper follows the system modeling approach and considers the cyber world as a complex adaptive system. F...

When Have Presidential Campaigns Decided Election Outcomes?